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[absolute_url] => https://cymulate.com/careers/open-positions/?gh_jid=4010859101
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[id] => 4010859101
[updated_at] => 2022-04-28T09:34:08-04:00
[requisition_id] => 63
[title] => Digital Marketing Lead
[content] => <div class="content-intro"><p><strong>Make Your Mark</strong></p>
<p>Cymulate’s Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.</p>
<p>With world-class clients like YMCA, Brinks, and EuroNext we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we’re always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner and Glassdoor, our clients and employees have let us know what they love about us.</p></div><p> DESCRIPTION</p>
<ul>
<li>Seeking an experienced technology-oriented digital marketing lead to plan and execute digital inbound and outbound marketing campaigns, including setting goals and objectives, and managing ongoing activities</li>
<li>Lead and manage a team and budget</li>
<li>Analyze and continuously optimize the performance of paid campaigns (AdWords, LinkedIn, etc.) by closely monitoring and improving through A/B testing</li>
<li>Maintain and manage company website and apply SEO best practices</li>
<li>Run and manage intent, content syndication, and ABM programs</li>
<li>Communicate with regional owners and executive team on a regular basis to review campaign performance, and suggest additional online marketing strategies to improve conversion rates, CPA, category ownership, and engagement</li>
<li>Own the lead management process, proactively looking for opportunities to improve activities</li>
<li>Operate, implement, and maintain Marketing systems, including marketing automation tools, data integration tools, etc.</li>
<li>Manage automation around processes like forms, website automation, nurture emails, lead score, workflows, etc.</li>
</ul>
<p> REQUIREMENTS</p>
<ul>
<li>3+ years of proven work experience in B2B digital marketing with at least 1 year in management experience</li>
<li>Experience with marketing technology tools and methods</li>
<li>Proven track record in creating, executing, and managing inbound and ABM marketing campaigns</li>
<li>Experience managing and motivating third party suppliers</li>
<li>Solid knowledge of digital media platforms: Google, LinkedIn, Meta, Twitter, Instagram, Quora, Outbrain</li>
<li>Expert knowledge in Google Analytics, HubSpot (mandatory), Salesforce</li>
<li>Excellent organizational skills with the ability to prioritize, multitask and manage time effectively to optimize campaigns</li>
<li>Excellent English communication skills - spoken and written (English mother tongue - advantage)</li>
<li>Experience in cyber security (advantage)</li>
</ul>
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Digital Marketing Lead
Israel
Make Your Mark
Cymulate’s Extended Security Posture Management enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.
With world-class clients like YMCA, Brinks, and EuroNext we strive to bring the highest level of service to everything we do.
Our team is made up of the very best people for the job and as we grow, we’re always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner and Glassdoor, our clients and employees have let us know what they love about us.
