Designing a a crisis communications plan to limit potential damage? Cymulate’s CMO, Gily Netzer offers her suggestion in Forbes.

Monitor Your Social Media To Quickly Respond To Customers

Crisis management and response are critical to prepare for today. Everyone needs to know their role, what they do and when. Taking immediate, damage-minimizing action is critical. To measure the impact of a crisis response, monitor your social media to protect your brand reputation and ensure quick customer responses. The availability and accountability of prime stakeholders is also very important and impacts the response. – Gily Netzer, Cymulate – Continuous Security Validation

Read other answers on Forbes here.