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Accelerating a Business-to-Human Approach During These Times

July 15, 2020

A new approach, business-to-human, is critical more than ever before. Read the full article on Forbes by Cymulate’s CMO Gily Netzer. 


Business executives of a company find themselves in constant competition with external forces. Chief marketing officers (CMOs) fight industry competitors for market share and revenue. Human resources (HR) executives compete for talent. But those challenges don’t compare to that of the Chief information security officer (CISO), who must fight an adversary that is criminal by definition.

The security market has undergone explosive growth with over 3,500 vendors competing for attention and their share of the security budget. Today’s cybersecurity CMO must promote and differentiate their offering in a noisy, crowded market.

Read the full article on Forbes now.

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